Cath Kidston Marketing Strategy for the U.S Hispanic Market Essay

Cath Kidston Marketing Strategy for the U.S Hispanic Market - Essay ExampleThe olfactory modality of the products sold by the store carried a classic British feel because of which, the store soon became a success (Kidston, 1999). The place grew into a 75 million entity over two decades. Te brand of Cath Kidston has a wide concoction of products which belong to different categories but all the items which are used in home furnishing, homeware, and fashion accessories. Cath Kidston is distinctively known for its subtle floral designs. The brand has forepart in about six countries physically and has online presence in the market of the United States (Kidston, 1999 CathKidston.com, 2012). Cath Kidston plans to mark its presence physically in the United States especially in the market of U.S Hispanics. The market environment of Cath Kidston is highly competitive as there are many competing brands which impose a threat to Cath Kidston. Each brand is distinctively positioned in the mark et, carrying its own unique brand image and competitive advantage. Major competitors are Bath and Body works, The Body Shop and other fashion brands in different categories which give Cath Kidston indirect and direct competition. The Hispanic market tend to be highly brand loyal and are more receptive to Cath Kidstons brand image of being in the up market as Valle, (2005) mentions in his bookHispanic marketing & public relations Understanding and targeting Americas largest nonage (Kidston, 1999 Valle, 2005). Cath Kidston does not have exclusive presence in the market of Unites States which is already cluttered with established brands therefore it will have to position itself very accurately in accordance with the markets specifications (CathKidston.com, 2012). 2. Marketing Objectives Cath Kidston will need a clear vision and a line of process which it will come through while developing this strategy. The marketing objectives will clarify a path which Cath Kidston will have to follo w in order to successfully market the brand in the Hispanic market of United States. These