Friday, October 4, 2019
The corporate communications function of Microsoft Essay
The corporate communications function of Microsoft - Essay Example The firm that is analyzed in the paper is Microsoft as one of the largest and most well-known information technology companies in the world. Its internal and external communicational strategies have been analyzed to uncover how the company has been able to generate value for itself and also for its stakeholders. The study has revealed that the organizational communication plays a vital role in the success of a company. The internal communication comprises of the interaction among the employees and staff and the external communication includes the communication with the customers and notable external stakeholders like the investors. The company has improved its internal communication by incorporating advanced telecommunication technologies to virtually bring the employees together who are separated by national borders. It has been found that the communicational strategies incorporated by the company have helped to develop team work, productivity, and efficiency. The external communica tional strategies of the company include its marketing communications and promotional campaigns. Microsoft has developed its advertisements to highlight the brand image of the company and to create customer awareness about its products. It has leveraged its financial prowess to develop robust promotional campaigns. Finally, it has been concluded that the company has successfully designed its communicational process to increase its value generation and it has been recommended that in order to further improve them, it should adopt an integrated marketing strategy and adopt content localization.