Thursday, March 28, 2019

alcohol and advertising Essay -- essays research papers fc

Alcohol and advertiseThroughout the history of television, viewers have raised many questions virtually alcoholic beverage advertizement. Does advertising influence alcohol consumption? Does it has an impact on alcohol abuse or alcohol cogitate disease and conclusion? How is advertising affecting us? The goal of this essay is to collect evidence, two theoretical and empirical, that would address the question of whether advertising affects in any mensural manner alcohol consumption and mortality from alcoholism and alcohol relate disease.The alcohol and advertising industries argue that as alcoholic drink is a legal product it should be legally possible for it to be advertised, and that bans on alcohol advertising would have adverse effects on the alcohol market and on the media. They besides argue that bans are not confirm as advertising is concerned with promoting sales of individual brands and there is no evidence of a causal link between advertising and the overall lev el of alcohol consumption or the amount of alcohol related harm. The main arguments are that as well as promoting brands, advertising is also concerned with recruiting new drinkers and increasing sales among existing, and especially heavy consumers. (Fisher 22-24) heat content Saffer, a New York economist who focuses in alcohol research, assures that alcohol advertising is increasing traffic accidents and alcohol consumption. He declares, Until now, most of the studies done on the subject conclude that alcohol advertising doesn...

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