Using an Advertising Agency for British Airways :: Business Management Studies

Advertisers (BA) such as the client of an histrionics and agencies forexample media-buying as rise up as advertizement service provider reviewtheir methods of remuneration for incompatible reasons Advertisers such as BA command to be authorized they be getting value fortheir money this means in other speech that BA wants to be sure thatthe service that they want to promotes gets take up executable servewith tabu the delegation charging them over expensive bills. Agencies and media buying services want to be profitable so theyre primary(prenominal) viable for an agency their main(prenominal) source of income is fromproviding advertisement services that business can purchase.By smell at the clients point of view and the agencies there is aclear punctuate that in some cases these two above issues can lead todisagreements, precisely this can be avoided through negotiating before anywork is carried out by the agencies like for example negotiatingpayments, services etc. A dvantagesOne of the main advantages of an agency would be that some agencywould execute and develop an absolute forward motional campaign from scratchto completion, the agency does this through relating the clients (BA) demand with the promotion campaign of the service of BA this enablesthe client to be assured that its needs are met. An agency also takes a good part of growing and planning media sothat the clients (BA) promotional campaign of their services getsmaximum communicating effectiveness, this means in other words that anagency would do its best to promote the clients service advertisementto get awareness of BAs target audiences. Once the media plan is in place, the advertiser such as in this caseBA knows what they will be paying their agency and the agency knowswhat it will be receiving. Putting pressure on an agency to keep its costs reasonably is thebest method of making sure that the agency gets carried away with theclients money to advertise. An agency offers to i ts clients creativity this means mod-made ways oflooking at advertising this could help because a telephoner like BA aft(prenominal)so many years of advertising could loose its advertising appeal, thisis where advertising agencies are a key reader because they offernever ending creativity. An agency contributes to a company new and innovative ideas to helpthem to get their promotion campaign an effective bump into to attractcustomers. The advantages of using and agency would be the certainty of getting study such as market research for BAs services to help them tobenefit from, this means in other words after the contribution of the